Alongside strengthening its position in entrepreneurship and retail banking in Azerbaijan, AccessBank announces that it is entering a new stage in the development of its personal banking direction.

Launched in 2023 and offering personal banking services, the VIP Club product has now been rebranded and will continue its operations under the name “Private Banking” starting today.

As part of the rebranding, the Private Banking concept has been further enhanced to deliver a more personalized approach, a higher level of service, and comprehensive solutions tailored to customers’ lifestyles. The renewed model is built around services that save customers’ time, simplify day-to-day processes, and create added value.

“At AccessBank, our key priority is not only to provide financial services, but to develop solutions that make our customers’ daily lives easier, save their time, and create real value. The rebranding of VIP Club as Private Banking is our next strategic step in this direction. We believe that with the updated concept, we will deliver an even higher level of personalized service and a premium banking experience for our customers,” said Renat Humbatov, Member of the Bank’s Management Board and Chief Business Officer.

It was noted that Private Banking is no longer merely a banking product, but also a service model based on long-term, trusted partnerships with customers. Over the past two years, this approach has delivered results, with significant growth recorded in the Bank’s premium customer segment. During this period, a substantial increase in the customer base has been observed, reflecting trust in the personalized approach and high service quality provided.

Within the scope of Private Banking, customers are currently offered deposit, lending, and investment solutions, as well as non-financial benefits such as flight ticket arrangements, visa support, insurance services, and access to exclusive events. These services are designed to enhance not only customers’ financial well-being, but also their overall quality of life.

“Private Banking is not just a service model for us — it is an expression of the trusted and long-term partnership we have built with our customers. Over the past two years, our experience has shown that a personalized approach and high service quality are highly valued by customers. In this new phase, our goal is to further develop this approach and offer solutions that align with our customers’ lifestyles, create value, and make a difference,” said Vusala Guliyeva, Head of the Private Banking product.

In the new phase, the Bank has identified key priorities including expanding its premium partner network, offering customers more personalized privileges, and further developing services in a lifestyle-oriented format.